Frequently Asked Question
The most common questions about Panerai
Why is Panerai so expensive?When it comes to Panerai, of course they're overpriced: They are a name brand luxury product. The company did get a little ahead of themselves. We had the huge watch trend and their meteoric rise in popularity… thus rise in cost.
Is Panerai owned by Rolex?Officine Panerai (also known simply as Panerai) is an Italian luxury watch manufacturer, and a wholly owned subsidiary of Compagnie Financière Richemont S.A. ... Panerai watches, designed and manufactured by Rolex SA, were worn by the frogmen of the Decima Flottiglia MAS in their operations during World War II.
Is Panerai more expensive than Rolex?Panerai vs Rolex: Rolex watches are more expensive than Panerai's offerings, yet both companies have created cult watches that are highly sought-after and desirable within the watch collecting universe.
Is Panerai worth buying?There is no doubt that Panerai watches can be extremely expensive. But, as with most things, you are definitely getting what you pay for. The brand is synonymous with quality and is steeped in history and tradition. With this in mind, here is why we believe that Panerai watches are worth the money.Jan 18, 2022
What does wearing a Panerai say about you?It also says that the wearer is quite successful, as Patek Philippe has some of the most expensive watches. If a man is wearing a Panerai watch, it is clear to us watch enthusiasts that he values durability and dependability. ... A man that wears a Panerai watch is most likely active and not afraid to get a bit dirty.May 1, 2013
Will Panerai hold value?Created in true Italian style, a Panerai watch retains value thanks to its larger-than-life look that truly captivates. The classic dials, for example, appeal to a large demographic and have helped the brand become an extremely popular investment option.Jan 18, 2022
What is the most expensive wrist watch?Daytonas with “Paul Newman” dials were already trending hard in 2017 when Newman's daughter decided to put her dad's up for sale, and the combination of celebrity ownership, rarity and pure hype led to the highest price for any wristwatch ever sold at auction, an astounding $17.8 million.Jan 20, 2022
Is Panerai a luxury watch?The Panerai watch is a luxury timepiece that has been around since the 19th century. ... These watches are made to be durable while still maintaining their elegance and style. There are many different collections of this watchmaking company.Nov 10, 2021
How can you tell if a Luminor Panerai watch is real?On an authentic Panerai watch, there isn't a marker at the 9 o'clock position, so the left subdial will be closer to the outer edge of the dial to make up for it. Counterfeit models will often mistakenly have the left subdial positioned too far to the right because they include a marker at 9 o'clock.Jul 27, 2017
Is Panerai Italian?Unlike many luxury watch brands, Panerai isn't Swiss, but Italian. It was founded in the city of Florence by Giovanni Panerai in 1860. That said, Panerai now makes its watches in Neuchâtel, Switzerland. ... Panerai's shop and workshop on Ponte alle Grazie also served as Florence's first watchmaking school.Nov 11, 2020
Which Panerai is collectible?To the uninitiated, the PAM 21 is what they call the Holy Grail for all Panerai collectors because it is the first special edition Vendôme Panerai watch (those that were released after the Richemont acquisition in 1997).
How often should a Panerai be serviced?We recommend maintenance every 2-3 years with a complete service every 4-5 years.
Where do I find my Panerai model number?Like on most timepieces, most Panerai serial numbers can be found on the case back of the watch. Part of the reason that the serial numbers are engraved on the case back is to make them ”hidden” from other people, thus making it more difficult for people who should not have your serial number to get access to them.